This guide will show the 4 types of Facebook groups to be in as a local service business and how to find more groups once you've found some good groups. When joining groups, ensure to join 1-2 groups a day to avoid getting flagged by Facebook. Additionally, ensure that the groups have at least a few thousand members to ensure they're active.
1. Neighborhood & Community Groups
These are the groups where locals share news, events, garage-sale finds, and (crucially) service recommendations. These groups are a must join for any local business.
To find these groups, in Facebook's search bar type in "<city name> community", "<city name> neighbors", or "<neighborhood name> neighbors". These should show some neighborhood and community groups but feel free to play around with the search to find better groups.
2. Parent & Mom Groups
Parents are homeowners, have some disposable income, and engaged. From emergency carpet cleaning to birthday-party lawn care, they post urgent asks daily.
To find these groups, in Facebook's search bar type in "<city name> parents", "<city name> moms", or "<neighborhood name> parents". This should show some parenting or mom related groups which are full of customers for just about any local business.
3. Real-Estate Investor & Landlord Groups
Flippers and landlords need pros who can handle volume and speed. Since they deal with real estate, they need to find companies to help them manage and repair their investments.
To find these groups, in Facebook's search bar type in "<city name> real estate investors", "<city name> moms", or "<neighborhood name> parents". This should show some parenting or mom related groups which are full of customers for just about any local business.
A single investor relationship can turn into recurring turnovers, make-readies, and referrals to their network.
4. Contractor & Small Business Groups
These groups contain homeowners looking for contractors, other GCs looking for subs, and pretty much anyone who is looking for a skilled trade/profession, aka leads for your business!
To find these groups, in Facebook's search bar type in "<city name> Contractors" or "<city name> home improvement services". This should show some contractor groups which could be useful to monitor depending on your specific business.
How to Engage Without Getting Banned
- Read the rules first. Many groups forbid straight promos but allow answers to questions. Syndr helps you spot these people asking for recommendations and referrals.
- Answer people looking for your services
- Consider DMing the lead in addition to commenting.
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Stop waiting for leads to trickle in—join the right groups and jump into the conversation today.